Consumer transparency / Case 001
T'NCHAS. Big claims.
Open questions.
Made from scratch? 100% natural? 100% organic? A submitted livestream image raises questions about the story behind the products.
Examine the evidenceExhibit 01 / Submitted TikTok live screenshot, profile "Imperio". Original date and full recording unavailable.
01 / The record
Look at the source. Then draw the line.
The supplied images are presented as submitted. Open each image to inspect the original.
The livestream screenshot
Gallon containers with green labels appear beneath a table during a TikTok live under the profile "Imperio". The customer identifies the host as the owner, Edgar Conde, and says the jugs came into view when he bent over.
The retail listing
The Walmart screenshot identifies Ginger Lily Farms Club & Fitness Moisturizing Conditioner, 1 gallon (128 fl oz), at $21.99, with a green label listing ingredients.
The comparison graphic
This customer-made graphic describes a T'NCHAS rosemary shampoo as 8 fl oz for $22.00.
02 / Claims
A promise deserves a paper trail.
As a customer, I am making these claims about how the products were promoted and what I saw in the livestream.
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01
Customer account
Gallons of pre-made product on a live
My claim is that during a TikTok live, the owner — Edgar Conde, known online as "Imperio" — bent over and gallons of pre-manufactured shampoo and conditioner came into view.
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02
Customer account
Made from scratch by the vendor's mother
I was told the products were made from scratch by the vendor's mother.
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03
Customer account
100% natural ingredients
I was told the products contained 100% natural ingredients.
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04
Customer account
100% organic
I was told the products were 100% organic.
03 / Price & volume
Similar price. Different volume.
Walmart screenshot
Ginger Lily Farms conditioner
128fl oz
16×
unit-price ratio
Contributor graphic
T'NCHAS rosemary shampoo
8fl oz
04 / Read the label
The ingredient list.
Water (Aqua) · Cetearyl Alcohol · PEG-40 Castor Oil · Stearalkonium Chloride · Glycerin · Aloe Barbadensis Leaf Juice · Fragrance (Parfum) · Phenoxyethanol · Caprylyl Glycol · Linalool
05 / Why I am sharing this
"He promoted his products saying his mom made everything from scratch and that it was made with 100% natural ingredients and was 100% organic. On a TikTok live, he bent over and gallons of manufactured product were visible."
06 / Other customers
Customer reviews
Customer accounts submitted for this page. Published as shared, labeled anonymous at each customer's request.
"He said his mom made everything from scratch using 100% natural and organic ingredients. During his TikTok Live, gallons of manufactured product were visible behind him. That raised questions for me about those claims."
"The products were promoted as homemade, natural, and organic, but I noticed commercial gallon containers during a TikTok Live. I'd like an explanation of what ingredients are actually used."
"I heard him describe the products as made from scratch by his mom. Seeing gallons of manufactured product on his live made me question what 'from scratch' means here."
"The marketing emphasized a homemade recipe with 100% organic ingredients. Commercial product containers appeared on the live, and I felt the sourcing needed to be explained more clearly."
"I was interested because he said everything was made from scratch with natural ingredients. After seeing manufactured products in gallon containers on TikTok Live, I'm unsure how accurate that description is."
"He promoted the products as his mom's homemade creations. The gallon containers visible during his live left me wondering whether commercial products are part of the recipe."
"I'd like more transparency. He claimed the products were 100% natural and organic, but manufactured product containers were visible during his TikTok Live."
"The claim that everything was made from scratch caught my attention. Seeing commercial gallons in the background made me want more information before buying."
"He said his mom made everything from scratch, yet gallons of manufactured product appeared on the live. An explanation of their role in the products would help clear this up."
"The homemade and organic claims were a big part of the promotion. What I saw during the TikTok Live raised concerns about whether those descriptions tell the full story."
"I heard claims of 100% natural ingredients and a homemade recipe. Commercial gallon containers were visible on the live, so I'd appreciate a clear ingredient list and sourcing information."
"Seeing manufactured product containers during his live seemed inconsistent with how I understood the 'made from scratch' claim. I'd like the business to clarify its preparation process."
"He described everything as homemade by his mom and 100% organic. The commercial containers I noticed on TikTok Live made me question those claims, although I can't confirm how they were used."
"The promotion gave me the impression that the products were entirely made from scratch. Gallons of manufactured product were visible during the live, which left me with unanswered questions."
"Customers deserve clear information about what they're buying. After hearing homemade, natural, and organic claims and then seeing commercial gallons on the live, I'd like clarification about the ingredients and preparation."
07 / Customer-supplied photos
The people. The spaces.
I identify these as the owners of T'NCHAS and the home where I say the products are "made". These are my submitted photos and descriptions as a customer.
The photos show residential interiors. They do not show product manufacturing or packaging in progress, and older posts do not document present-day conditions.
Owners identified by the customer
The customer identifies the man as Edgar Conde ("Imperio"), and describes both people as owners of T'NCHAS. The image carries the name Edgar Conde.
Portrait
Supplied by the customer as a photo of an owner.
Portrait
Supplied by the customer as a recent photo of Edgar Conde.
The kitchen
Facebook post by Edgar Conde, dated March 6, 2014: "MA KITCHEN. LOOKING CLEAN." The customer identifies this as where products are made.
Living room
A man asleep on a couch with a stuffed animal; a dog is visible below. Submitted to show the home's conditions.
Living room
A woman seated on a couch. Submitted to show the home's conditions; no product handling visible.
Living room
A person reclining on a couch with bare feet visible. No product handling or contact with products is visible.